3 Tips That Can Help your Company Avoid a Business Apocalypse
Posted by Dabney B. on Friday, December 21st, 2012
Whew! We really dodged a bullet with that whole Mayan apocalypse scare. Or, more accurately, the bullet never really existed to begin with. The sun will keep rising every morning as usual, which means that we’ll all have to go back to worrying about tomorrow. Hopefully, I can make your custom embroidered clothing purchase one less thing to worry about. Follow these handy tips, and you should be able to avoid an end of the world scenario for your business.
Stick to Consistent Colors
If you’re trying to build a brand, then consistency is important. There’s a good reason why all Coke products are in the characteristic red and white, and why Apple keeps reusing the same white, grey, and black color scheme: it creates consistency for consumers and helps to build brand identity. Believe it or not, Coke flabbergasted its customers a while back when they switched around the colors on its cans, making white the dominant color instead of red.
When you build your brand, it’s important to use consistent colors. Don’t fall into the same mistake that Coca-Cola did and send your customers conflicting messages about your organization’s identity.
It’s also worth keeping in mind that the types of colors you use have a major impact on how people perceive your brand. Bright, vivid colors might be more appropriate for entertainment businesses, while muted colors and earth tones have a much more professional look.
Pick the Right Articles of Clothing
The type of clothing you order can be just as important (and even more important) than the embroidered logo. A person’s clothes say a lot about who they are and what they believe. Baseball caps are casual and functional. Dress shirts are professional and tidy. Hooded sweatshirts are comfy and relaxed. It’s important to select the right article of clothing for your business.
If you’re purchasing embroidered clothing for your employees, then you should take care to match the theme of your business with the clothes they wear. Bars and family restaurants can get away with colorful t-shirts, but companies in the service industry might be better suited with a spiffy collared dress shirt, complete with the company’s logo.
And don’t forget: some businesses, like construction companies, are legally required to follow certain dress codes. Be sure to factor in any possible dress code regulations when you design embroidered clothes for your employees!
The same rule applies for businesses that are trying to market embroidered clothing to customers. T-shirts are a safe bet for restaurants, but you wouldn’t want to sell them embroidered luggage. Know your audience!
Strike when the Iron’s Hot
One of the biggest mistakes that a company can make is to be idle during a major product launch or grand opening. It’s vitally important that you advertise your business before, during, and after those major events. Print up custom embroidered clothes to give to your employees or hand out to interested customers. If you can get the word out, then your investment will definitely pay off in the long run.
Follow these guidelines, and your business should be sitting pretty for when the next end of the world prediction inevitably rolls around.