We've created the Lead Apparel blog to help business owners, managers and group leaders gain a better understanding of the benefits of custom logo clothing. We don't just cover the easy topics, like the difference between tee shirts and polo shirts – we tackle the most important issues to help make the right decision when purchasing logo merchandise.
Study Finds Logo Exposure Changes How Shoppers Think
Posted by Dabney B. on Wednesday, May 22nd, 2013
Image source: Hdwallpapers.in
Yesterday I showed you a nifty infographic about the crazy world of psychological marketing, but I breezed past most of the scientific studies because they were far too big to cover in a single post. So today we’re going to take a closer look at the first study in order to gain a better understanding of how custom clothing will allow you to use human psychology to promote your business. Continue reading…
Infographic: How Does Custom Clothing Affect Consumer Psychology?
Posted by Dabney B. on Tuesday, May 21st, 2013
Image source: Salon.com
The human brain is a funny thing. It allows us to have conscious thoughts, but it also makes a bunch of decisions behind the scenes, so to speak, that influence or undermine our thinking. Marketers strive to tap into the subconscious mind in order to cash in on the oddities of human psychology. Continue reading…
6 Reasons Why Lead Apparel Should Be Your Go-To Choice for Custom Clothes
Posted by Dabney B. on Monday, May 20th, 2013
Image source: Leadapparel.com
Hunting around the web for custom clothing options? You’ve come to the right spot! Lead Apparel treats every customer like a rock star with the industry’s best custom clothing options. Here are just a few of the reasons why Lead Apparel stands out against its competitors. Continue reading…
How Cute Animals in Custom Clothes Can Transform Your Business!
Posted by Dabney B. on Friday, May 17th, 2013
Image source: Designtaxi.com
In light of my recent articles about popular culture and the Internet, I thought it would be appropriate to talk about the one thing that pop culture and the Internet absolutely adore: cute, fuzzy animals. Continue reading…
How to Use the Web to Create Clever Custom T-Shirts
Posted by Dabney B. on Thursday, May 16th, 2013
Image source: Mashiropedia.wordpress.com
Yesterday, I talked about how you can use pop culture to create clever custom clothing designs that will speak to modern shoppers. Today, I want to talk about another massive resource for marketers: the Internet. Continue reading…
How to Use Pop Culture for Graphic Design Inspiration
Posted by Dabney B. on Wednesday, May 15th, 2013
Stop me if any of these t-shirts ring a bell:
Image source: Karenbooth.net
Sight vs. Sound: Comparing Auditory and Visual Advertising
Posted by Dabney B. on Tuesday, May 14th, 2013
Image source: Dailybillboardblog.com
Every advertising technique has its own unique set of advantages and disadvantages. The great thing about custom clothing is that the highly visible graphic can be seen by a lot of different people. Unfortunately, you miss out on the auditory component that you get with radio and TV ads. So, how do auditory and visual advertisement methods compare? Let’s take a look!
Can You Hide Secret Messages in Custom Clothes?
Posted by Dabney B. on Monday, May 13th, 2013
Image source: Designtaxi.com
QR codes have become pretty popular thanks to smart phones and wifi-connected tablets. They allow consumers to get updates about their favorite products and services without needing to hunt through the Internet for the right download link. Continue reading…
Experts Agree: Sponsoring a Sports Team is Worth Big Money
Posted by Dabney B. on Friday, May 10th, 2013
Image source: Nyvelocity.com
Yesterday I talked about all of the amazing benefits of sponsoring a local sports team, but I never tackled the science behind local marketing. So today, I thought I’d take a look at what advertising experts have to say about sponsoring sports teams. Spoiler alert: sponsoring sports teams is awesome. Continue reading…
4 Ways to Score Big by Sponsoring a Local Sports Team
Posted by Dabney B. on Thursday, May 9th, 2013
Image source: Anotronic.co.uk
Small businesses have a bunch of different marketing options. They could buy some air time on the local radio station or TV channel, they could put up a billboard, and they can start up an aggressive social marketing campaign. One of the biggest problems with advertising is that you waste a lot of money advertising to people who will never buy your brand. Billboards will be seen by a lot of different people, but only a small percentage of viewers will actually take the billboard’s suggestion. You can cut down on wasted expenses by targeting your advertisements at a very specific demographic that’s likely to buy your brand. If your business targets sports fans, parents, or families then you may want to consider sponsoring a local sports team with custom jerseys. You’d be amazed by all the benefits! Continue reading…
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